Equitable Life - Canada’s Most Reputable Provider

Welcome to Equitable Life Insurance

Equitable Life of Canada is based in Waterloo Ontario, part of Equitable Group.

With roots dating back to 1920, Equitable Life of Canada provides group benefits, savings and retirement management, individual life insurance plans and a full spectrum of investment management funds. They are one of Canada’s largest and most reputable mutually owned providers of insurance.

Equitable Life’s financial success is a result of very strong growth and a conservative approach to investment. They take a conservative approach to risk and focus on longer term strategies that foster ongoing stability and growth for our policyholders and business partners.

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For more information, you may contact us at 1-877-574-7475, or complete the form below.

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Facebook Rating

4.9

Insurdinary

4.9

Lanie Velasco-Jn Charles

So quick and efficient. Sourabh was very accommodating and helpful to what I needed for health insurance. They were able to call me back without having to have waited 1-2 business days. Love it!

Kenneth Schock

To ensure continued confidence that our long term health needs will be maintained.

Angie Mena

Christine helped me over the phone and was amazing and respectful

Steve Kriston

It was convenient and easy. Chris couldn’t have treated us better if he’d been sitting right beside us. Great experience!

Karen Roberts

The application process was easy and they were able to get me a great rate! The customer service was excellent!

Laura Grodzicki

Very quick and formative.

Robert McLean

He was so nice to me told so much about it thanks so much

Charlaine Banfield

Gautam was very helpful in making my decision about which insurance to purchase. I would recommend this insurance company

Rachel Boisvert

George was friendly and knowledgeable, highly recommend.

Adam Diamond

George was helpful quick and knowledgeable with helping me find something suitable and that worked best at that. I definitely recommend Insurdinary for all of your insurance needs. Thanks George!

Kathy Jackson

Make it possible to contact a CSR who doesn't transfer me around 7 times before telling me they can't find their own policy issued to a customer - a policy number taken from their own letterhead!! I will tell everyone I know, in every way, to avoid your company at all costs. If I have to, I will contact CBC W5 or Marketplace. Manulife, you have messed with the wrong estate executor!!

Dee Garrett Van Erp

We had an excellent experience with Insurdinary. We strongly recommend them for insurance. Very pleasant to speak with. Fast and easy. We will be telling our family and friends all about it. Give them a call.

Edward Fayer

The easiest way to find an insurance plan that works for you!

Nicole Florendo

Get Quotes and Compare the lowest and best insurance rates now!

Riko Rikondjerua Karamatha

Insurdinary is just awesome !!! Quick easy and friendly service . Thank you for providing insurance for me and my family.

Widya Febrina

Thank you so much George for your help , you so quick to respond me back and help me lots everything done so quickly. The best services ever. I will recommend to all my friends . Thank you so much I do really appreciated it..

Love Maria

Very helpful very easy....good job.

Vicky Green

It was a pleasure talking with George He was very polite
.

Louise Smook

It was a pleasure speaking with you today:) Answered all my questions and found the best plan for me to meet my needs at the best price. Thanks again , George!

Emma Woodhouse

It was a pleasure to work with this team. They have answered all of my questions; provided me great quotes which addressed all my needs. Thank you.

Bob Schulz

Daniel Veremchuck

It was super easy to get a quote online. Amazing people work there providing you with the best option and customer service.

Gabi Fish

Thanks George for a great policy:)) I will definitely recommend you guys to my friends.

Rinat Chalmiev

Joseph Agronov

Was a great pleasure working with George! He was able to get my client home insurance, and provided several different quotes with different options for them. Extremely patient and helpful! Was a fantastic experience and my client was very happy. Thanks again will definitely continue to work together!

Roman Ch

Great user experience navigating Insurdinary. Received a quick quote and I will be looking to purchase insurance thanks to their help.

Eric Vinluan

Martha Hodgins

Sam Pasternak

Sher Ynv

George was very helpful, friendly and patient! He took the time to answer my questions, when I asked for a quote , I get an ema right away with the information , always willing to follow up. Overall good experience

David Mat

got a quote and applied online in minutes!
Got myself a saving of 400$, good stuff!

Bardhyl Sk

... Yes ... I am pretty happy and will recommend the people to come with this insurance website ...

Google Rating

4.9

Insurdinary

4.9

Nancy MacKneson

Eric was very helpful in finding just the right coverage for us. The information he provided was clear and complete. He was also readily available to answer any questions.

Neil Liedeman

Tristain provided the information I needed to make a decision on a medical/dental plan. He also provided advice on the most competitive provider which was very helpful. Great quick and easy process to get enrolled and good follow up.

Deanne Jarvis

Excellent experience with Alliance!! I dealt with Manish, who was absolutely amazing! he was so helpful and knowledgeable and found the perfect insurance for our family. He answered every single question i had without any hesitation and was compassionate, caring and understanding. Definitely recommend him☺️

Amanda D'Souza

Working with Theresa has been a pleasure from beginning to end. In addition to having extensive industry knowledge, she was empathetic, approachable, transparent, and patient. She foresaw and addressed any misunderstandings I had and she communicated in a positive and clear manner. Theresa was always friendly and professional as she worked with me to come up with an innovative solution to my (not so standard) situation. I am grateful that I had Theresa's expertise to guide me through the process of choosing the right health insurance to meet my needs. It was also very evident that this company puts people above profit as they seemed to work as a team in order to ensure the best outcome for me, as a client.

Daphne Darlow

We just recently were in need of health and dental benefits. Gautam contacted us rapidly and sent us our options to choose from. He explained the plans well and answered any questions we had. Recommend using them.

L King

Amazing

Chris Wilson

Alice Sech

Chris at Insurdinary was a big help in my time of need. He took the time to understand my circumstance and found me the perfect coverage plan for my family and I. He saved me a lot of time from doing endless research and comparing all the plans out there. Highly recommend him!

ali avci

Chris Mitchell

Chinda Vilaisavanh

joan buchanan

Eric Clementi was very helpful and answered my questions.

Slime gang

Cathy Scollon

Very friendly, helpful and knowledgeable. I was going to decline the insurance, he talked me into it.

Ernesto Rivas

Subham singh

Sabrina Shaikh

Jaswinder Rathor

Crissy Clark

What a great experience. The agent was extremely knowledgeable, I know nothing about any kind of insurance. He took his time explaining everything to me to make sure I understood exactly what I needed. I feel extremely confident in recommending this company! I never felt like I was being rushed nor did I feel any pressure to purchase.

Jeffrey Giroux

Laurent Mpiana

Amazing Experience and Alexzander was a great help! His professionalism and product knowledge was the main reason I signed up as soon as I did!Thanks

Norene Crosier

Theresa was very helpful and informative.

Merideth Lew

I had the pleasure with speaking with Alexzander who answered all my questions fully. Alexzander was also very patient with me when I was having trouble understanding somethings we discussed, and helped me understand all my troubles. I am now fully satisfied with my health and dental insurance and feel very confident with my choices. Thank you so much for providing me such a smooth experience.

Andrea Mulder

Sancho-chilli

jestacio2001

Kapil Tyagi

GEORGE was really professional and prompt, willingness to answer all question with patience.

mysticpt

delano irwin

Alicia Samad

kat skot

Dealing with Chris was a great experience. He explained things thoroughly, he helped me pick out the plan that would be best for me and my needs. It was quick and easy. And no waiting period for when you can begin to use your benefits. I would definitely recommend.

Sandy Magnus

Katherine Boddington

I was contacted right away by Theresa. She went over all my options that best suited what I was looking for. Theresa found me the best price with even more then I hoped for. I am really happy with Theresa, the company and my plan. Best thing I have done for myself. Thank you Theresa.

Reg Kerr

Deb Send

CHRIS MAGAFAS from Aliiance Income Corp delivered an exceptional customer service. He was very thorough and explained to me the plan benefit in details. I was comfortable in deciding to go with the plan that's best for me.

Steve Ramcharitar

My experience dealing with Chris Magafas at Alliance Income was very helpful. Chris has the knowledge & answered all the questions. His patience & following up with me in a timely manner showed that he understood my needs & give me the best policy suited for me & knowing my beneficiary will be well taken care of. I will recommend Chris to all & anyone wanting a Term Life/Permanent Insurance.

Chelsea Sugrim

I spoke with Alex Charles and it was such a smooth experience! He kept it very clear and professional + extremely helpful with all of my inquiries about dental coverage; the service couldn’t have been better. Definitely recommending Alliance to others, thank you!

Barbie Arsenault

George Solomonv was thorough, transparent, and tactful. A well-versed broker who sees the sale through with no pressure. Thanks George!

shavonne holder

Eric was very helpful in explaining my options, and with talking me through the application process. The information about the different coverages available was very clear, easy to read and simple to understand. I'm looking forward to using my new insurance.

Dave Konowalchuk

Friendly to talk to.explained everything in depth..very knowledgable..would recomend...

Michelle LaFrance

Joana Maite

Hussain Al-Jibory

Chris was great! Very professional and easy to work with.

Liz Smith

Chris Magafas was very professional and knowledgeable and was very easy to work with for our new insurance.

Ryan Nein

Giovah Arafiles

Chris Magafas is my advisor and he is very helpful and so patient with me.and well recommended if you do need any type of insurance he willGuide you well and explain all the stuff you need and find you a good rate for all the insurance you need . He is very friendly also.

Anna Martens

Upon my phone conversation with Christine I was quite pleased.She explained everything well, she was friendly and ready to answer all my questions.

Steve Lesway

BrownSkin JJ

Anne Mogent

Thank you very much for helping me out

surinderpal saini

Keith Mallett

Very knowledgeable and helpful

Davan Keyland

Len Hanes

Kafa Hajjar

Joseph Engel

Brad Tyrrell

Chris was well informed and guided me to what was best for my needs at the time . I will be doing more with him I’m sure in the future .

Pooran Singh

Excellent service, pleasant representative, simple enrollment process.

Judith Stewart

Sunny Vee

Gautum helped my partner and I get a really great deal on Insurance! We're really glad we got a quote and Alliance called us immediately. Without a proper quote, we would have paid $92 more per month if we went on about it without speaking to them first! Thank you so much :)

Peter Rychlik

Gautam Kholsa is the man!! I came to him with very specific insurance needs, I needed a plan with lots of psych benefits, and he found me the perfect plan, with up to 15 sessions per year offering coverage. That benefits package was 27/mo overall, and he was able to extend the coverage to my partner as well. That felt so good, and came at the right time, as my work benefits were ending.

Wendell mccue

George of Insurdinary was a very helpful polite broker.. he answered all of my questions with ease.. I will recommend to friends and familyThank you

Chris

Rosa D

Great service from Chris ! He found the best plan that was most suitable for me .Thank you

Shauntelle Hall

Tristan was such a great help today, very knowledgeable and gave me his honest opinion with making the right choice!

Lori Sanderson

Tapan Sen

Sourabh Rathour was the agent who helped me with my questions regarding the insurance. He was knowledgeable and clarified all my queries patiently. His advice was very helpful and guided me to choose the right insurance for myself and my wife. Thank you Sourabh.

Nicole Bellaire

Insurdinary was professional and answered all my questions. They got the best rate and met my needs.

melinda zeitoun

I dealt with your agent Tristan , he was very helpful in assisting me in make the right choice for dental coverage. He followed up with me to see if I had any questions. I was very pleased with the service I received.

Jodi Brooks

Steve Kazan

Myself and my wife purchased extended health insurance from Alliance.Manish Chung ,health insurance adviser ,was extremely helpful and was very professional and very knowledgeable .Every time we called him with our questions he answered them immediately.We were very pleased with his costumer service .Thank you .S&R Kazan.

ruby ben

Dale Dechief

The process was easy and customer friendly. My rep was very knowledgeable and recommended the most economic package for me.

Roby O'Neil

Jaspreet & Gulshan Dhillon

Hi i got best plan for my life insurance from insurdinary company. Its really best company i dealt with. George is the guys who explained me everthing in detail and he is really very helpful i will refer this company products to all my friends and family specially george is very helpful Amazing experience👌👌👌

Janice Wurtz

Chris Magafas was a great help! Knew exactly what I was looking for. Very pleasant to talk to.

Rodney Romain

George from Insurdinary was extremely helpful and knowledgeable. Took the time answered all my questions and provided a written quote, I would highly recommend to friends and family

Sam

Sirkka Roman Fannon

Polite,reliable,honest

cyi andersen

I was VERY happy dealing with Denis Bricov, with Alliance he was so kind, easy to deal with, answered all my questions, explained my options & suggested the plan that was best for me. Everything was easy to set up and get. If I had any questions Denis was on the other end of the phone or email to help me along this process. He was patient while I decided what company I wanted to go through never pressuring me to make a decision and deal with him. I was very happy with my entire experience dealing with Denis from Alliance. I would suggest him to my family and friends who don't have medical, dental, vision care etc. Thanks Denis for everything and not pressuring me along this process.Sincerely, Caralee Andersen

Rajan Bhatti

shelley ferguson

I was very pleased how he helped me doing everything on my phone

Valerie Cooper

Insurdinary rep was very easy to understand and very helpful. The application process was quick and painless. Thank you!

FiTMASS

Sourabh Rathour was very knowledgeable,I informative and helpful. He helped My spouse and I get the best possible plan I can possibly find. The service was great and very professional.I would definitely recommend and will refer freinds and family.Thank you so much🙏

Mike Pagan

Guanam was excellent to work with through the policy shopping right through to the billing stage. I would recommend his services again.

Denise’s Den

Brenda Hawes

joe conohan

Our experience with Insurdinary was very pleasant. The evening call was right on time and the process was seamless. All of our questions were answered and we feel we received some great advice. Would certainly recommend them.

Corinne Siqueira

I felt that the customer service representative answered my questions and concerns professionally and promptly and explained the plan in pretty good details and the process was virtually minimal time consuming to go through the application and pricing, etc. Insurdinary would be a company I probably would be quite likely to recommend to friends/family if they needed a plan. Thank you for your assistance. It was a very good experience overall.

Emma Mullen

My broker Eric was very helpful provide me with lots of information, made sure to double check, didn't feel like he was trying to push me into any plans, great agent.

Nestalia Art

gemma law

Chiehti Pan

Gilliane Laframboise

Fantastic service. Easy going and very personable staff. Fast response via email and phone. Highly recommend to anyone who needs their services.

C Learning

Chris Magafas was easy to deal with and was able to answer all our questions. Would definitely recommend his services. The company provided everything we needed and more.

lyn marie

Lucia Williams

Eric Clementi was friendly and professional

Son Truong

Chris Magafas was a great help in finding what I needed. He understand and was very patient in answering my questions when it was repeated several time.I do recommend him to others.Great Job Chris!!!

Anne Cosgrove

Elizabeth Irvine

Eric Clementi was my representative and he did an amazing job. Very personable and helped me understand completely. I would recommend him

Next Reviews

Write a review

Insurance products and services are provided by Alliance Income Services Corp.

Get your FREE no obligation quote today!

Google Rating

4.9

Insurdinary

4.9

Nancy MacKneson

Eric was very helpful in finding just the right coverage for us. The information he provided was clear and complete. He was also readily available to answer any questions.

Neil Liedeman

Deanne Jarvis

Amanda D'Souza

Daphne Darlow

L King

Amazing

Chris Wilson

Alice Sech

ali avci

Chris Mitchell

Chinda Vilaisavanh

joan buchanan

Eric Clementi was very helpful and answered my questions.

Slime gang

Cathy Scollon

Very friendly, helpful and knowledgeable. I was going to decline the insurance, he talked me into it.

Ernesto Rivas

Subham singh

Sabrina Shaikh

Jaswinder Rathor

Crissy Clark

Jeffrey Giroux

Laurent Mpiana

Amazing Experience and Alexzander was a great help! His professionalism and product knowledge was the main reason I signed up as soon as I did!Thanks

Norene Crosier

Theresa was very helpful and informative.

Merideth Lew

Andrea Mulder

Sancho-chilli

jestacio2001

Kapil Tyagi

GEORGE was really professional and prompt, willingness to answer all question with patience.

mysticpt

delano irwin

Alicia Samad

kat skot

Sandy Magnus

Katherine Boddington

Reg Kerr

Deb Send

Steve Ramcharitar

Chelsea Sugrim

Barbie Arsenault

George Solomonv was thorough, transparent, and tactful. A well-versed broker who sees the sale through with no pressure. Thanks George!

shavonne holder

Dave Konowalchuk

Friendly to talk to.explained everything in depth..very knowledgable..would recomend...

Michelle LaFrance

Joana Maite

Hussain Al-Jibory

Chris was great! Very professional and easy to work with.

Liz Smith

Chris Magafas was very professional and knowledgeable and was very easy to work with for our new insurance.

Ryan Nein

Giovah Arafiles

Anna Martens

Upon my phone conversation with Christine I was quite pleased.She explained everything well, she was friendly and ready to answer all my questions.

Steve Lesway

BrownSkin JJ

Anne Mogent

Thank you very much for helping me out

surinderpal saini

Keith Mallett

Very knowledgeable and helpful

Davan Keyland

Len Hanes

Kafa Hajjar

Joseph Engel

Brad Tyrrell

Chris was well informed and guided me to what was best for my needs at the time . I will be doing more with him I’m sure in the future .

Pooran Singh

Excellent service, pleasant representative, simple enrollment process.

Judith Stewart

Sunny Vee

Peter Rychlik

Wendell mccue

George of Insurdinary was a very helpful polite broker.. he answered all of my questions with ease.. I will recommend to friends and familyThank you

Chris

Rosa D

Great service from Chris ! He found the best plan that was most suitable for me .Thank you

Shauntelle Hall

Tristan was such a great help today, very knowledgeable and gave me his honest opinion with making the right choice!

Lori Sanderson

Tapan Sen

Nicole Bellaire

Insurdinary was professional and answered all my questions. They got the best rate and met my needs.

melinda zeitoun

Jodi Brooks

Steve Kazan

ruby ben

Dale Dechief

The process was easy and customer friendly. My rep was very knowledgeable and recommended the most economic package for me.

Roby O'Neil

Jaspreet & Gulshan Dhillon

Janice Wurtz

Chris Magafas was a great help! Knew exactly what I was looking for. Very pleasant to talk to.

Rodney Romain

George from Insurdinary was extremely helpful and knowledgeable. Took the time answered all my questions and provided a written quote, I would highly recommend to friends and family

Sam

Sirkka Roman Fannon

Polite,reliable,honest

cyi andersen

Rajan Bhatti

shelley ferguson

I was very pleased how he helped me doing everything on my phone

Valerie Cooper

Insurdinary rep was very easy to understand and very helpful. The application process was quick and painless. Thank you!

FiTMASS

Mike Pagan

Guanam was excellent to work with through the policy shopping right through to the billing stage. I would recommend his services again.

Denise’s Den

Brenda Hawes

joe conohan

Corinne Siqueira

Emma Mullen

My broker Eric was very helpful provide me with lots of information, made sure to double check, didn't feel like he was trying to push me into any plans, great agent.

Nestalia Art

gemma law

Chiehti Pan

Gilliane Laframboise

Fantastic service. Easy going and very personable staff. Fast response via email and phone. Highly recommend to anyone who needs their services.

C Learning

Chris Magafas was easy to deal with and was able to answer all our questions. Would definitely recommend his services. The company provided everything we needed and more.

lyn marie

Lucia Williams

Eric Clementi was friendly and professional

Son Truong

Chris Magafas was a great help in finding what I needed. He understand and was very patient in answering my questions when it was repeated several time.I do recommend him to others.Great Job Chris!!!

Anne Cosgrove

Elizabeth Irvine

Eric Clementi was my representative and he did an amazing job. Very personable and helped me understand completely. I would recommend him

Next Reviews

Write a review

Facebook Rating

4.9

Insurdinary

4.9

Lanie Velasco-Jn Charles

So quick and efficient. Sourabh was very accommodating and helpful to what I needed for health insurance. They were able to call me back without having to have waited 1-2 business days. Love it!

Kenneth Schock

To ensure continued confidence that our long term health needs will be maintained.

Angie Mena

Christine helped me over the phone and was amazing and respectful

Steve Kriston

It was convenient and easy. Chris couldn’t have treated us better if he’d been sitting right beside us. Great experience!

Karen Roberts

The application process was easy and they were able to get me a great rate! The customer service was excellent!

Laura Grodzicki

Very quick and formative.

Robert McLean

He was so nice to me told so much about it thanks so much

Charlaine Banfield

Gautam was very helpful in making my decision about which insurance to purchase. I would recommend this insurance company

Rachel Boisvert

George was friendly and knowledgeable, highly recommend.

Adam Diamond

George was helpful quick and knowledgeable with helping me find something suitable and that worked best at that. I definitely recommend Insurdinary for all of your insurance needs. Thanks George!

Kathy Jackson

Dee Garrett Van Erp

Edward Fayer

The easiest way to find an insurance plan that works for you!

Nicole Florendo

Get Quotes and Compare the lowest and best insurance rates now!

Riko Rikondjerua Karamatha

Insurdinary is just awesome !!! Quick easy and friendly service . Thank you for providing insurance for me and my family.

Widya Febrina

Love Maria

Very helpful very easy....good job.

Vicky Green

It was a pleasure talking with George He was very polite
.

Louise Smook

It was a pleasure speaking with you today:) Answered all my questions and found the best plan for me to meet my needs at the best price. Thanks again , George!

Emma Woodhouse

It was a pleasure to work with this team. They have answered all of my questions; provided me great quotes which addressed all my needs. Thank you.

Bob Schulz

Daniel Veremchuck

It was super easy to get a quote online. Amazing people work there providing you with the best option and customer service.

Gabi Fish

Thanks George for a great policy:)) I will definitely recommend you guys to my friends.

Rinat Chalmiev

Joseph Agronov

Roman Ch

Great user experience navigating Insurdinary. Received a quick quote and I will be looking to purchase insurance thanks to their help.

Eric Vinluan

Martha Hodgins

Sam Pasternak

Sher Ynv

David Mat

got a quote and applied online in minutes!
Got myself a saving of 400$, good stuff!

Bardhyl Sk

... Yes ... I am pretty happy and will recommend the people to come with this insurance website ...

Next Reviews

Write a review

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Equitable Life of Canada

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Health & Dental

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Home and Auto

Pet and Travel

Equitable Life of Canada

Welcome to Equitable Life Insurance

Popular Products

Term Life Insurance

Equimax Whole Life Insurance

Equation Generation IV UL Insurance

EquiLiving Critical Illness Insurance

Equitable Life of Canada Products

Downloadable Forms

Get A Quick, PersonalizedQuote Today

Get A Quick, Personalized
Quote Today