Equitable Life - Canada’s Most Reputable Provider

Welcome to Equitable Life Insurance

Equitable Life of Canada is based in Waterloo Ontario, part of Equitable Group.

With roots dating back to 1920, Equitable Life of Canada provides group benefits, savings and retirement management, individual life insurance plans and a full spectrum of investment management funds. They are one of Canada’s largest and most reputable mutually owned providers of insurance.

Equitable Life’s financial success is a result of very strong growth and a conservative approach to investment. They take a conservative approach to risk and focus on longer term strategies that foster ongoing stability and growth for our policyholders and business partners.

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For more information, you may contact us at 1-877-574-7475, or complete the form below.

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Facebook Rating

4.9

Insurdinary

4.9

Anderson Clinton

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Lanie Velasco-Jn Charles

So quick and efficient. Sourabh was very accommodating and helpful to what I needed for health insurance. They were able to call me back without having to have waited 1-2 business days. Love it!

Kenneth Schock

To ensure continued confidence that our long term health needs will be maintained.

Angie Mena

Christine helped me over the phone and was amazing and respectful

Steve Kriston

It was convenient and easy. Chris couldn’t have treated us better if he’d been sitting right beside us. Great experience!

Karen Roberts

The application process was easy and they were able to get me a great rate! The customer service was excellent!

Laura Grodzicki

Very quick and formative.

Robert McLean

He was so nice to me told so much about it thanks so much

Charlaine Banfield

Gautam was very helpful in making my decision about which insurance to purchase. I would recommend this insurance company

Rachel Boisvert

George was friendly and knowledgeable, highly recommend.

Adam Diamond

George was helpful quick and knowledgeable with helping me find something suitable and that worked best at that. I definitely recommend Insurdinary for all of your insurance needs. Thanks George!

Holly Hanna

Very polite and courteous! Def a thumbs up ☺️

Kathy Jackson

Make it possible to contact a CSR who doesn't transfer me around 7 times before telling me they can't find their own policy issued to a customer - a policy number taken from their own letterhead!! I will tell everyone I know, in every way, to avoid your company at all costs. If I have to, I will contact CBC W5 or Marketplace. Manulife, you have messed with the wrong estate executor!!

Dee Garrett Van Erp

We had an excellent experience with Insurdinary. We strongly recommend them for insurance. Very pleasant to speak with. Fast and easy. We will be telling our family and friends all about it. Give them a call.

Edward Fayer

The easiest way to find an insurance plan that works for you!

Nicole Florendo

Get Quotes and Compare the lowest and best insurance rates now!

Riko Rikondjerua Karamatha

Insurdinary is just awesome !!! Quick easy and friendly service . Thank you for providing insurance for me and my family.

Widya Febrina

Thank you so much George for your help , you so quick to respond me back and help me lots everything done so quickly. The best services ever. I will recommend to all my friends . Thank you so much I do really appreciated it..

Love Maria

Very helpful very easy....good job.

Vicky Green

It was a pleasure talking with George He was very polite
.

Louise Smook

It was a pleasure speaking with you today:) Answered all my questions and found the best plan for me to meet my needs at the best price. Thanks again , George!

Emma Woodhouse

It was a pleasure to work with this team. They have answered all of my questions; provided me great quotes which addressed all my needs. Thank you.

Bob Schulz

Daniel Veremchuck

It was super easy to get a quote online. Amazing people work there providing you with the best option and customer service.

Gabi Fish

Thanks George for a great policy:)) I will definitely recommend you guys to my friends.

Rinat Chalmiev

Joseph Agronov

Was a great pleasure working with George! He was able to get my client home insurance, and provided several different quotes with different options for them. Extremely patient and helpful! Was a fantastic experience and my client was very happy. Thanks again will definitely continue to work together!

Roman Ch

Great user experience navigating Insurdinary. Received a quick quote and I will be looking to purchase insurance thanks to their help.

Eric Vinluan

Martha Hodgins

Sam Pasternak

Sher Ynv

George was very helpful, friendly and patient! He took the time to answer my questions, when I asked for a quote , I get an ema right away with the information , always willing to follow up. Overall good experience

David Mat

got a quote and applied online in minutes!
Got myself a saving of 400$, good stuff!

Bardhyl Sk

... Yes ... I am pretty happy and will recommend the people to come with this insurance website ...

Google Rating

4.9

Insurdinary

4.9

Sarah Bouthillette

Christine was great! Very polite and so helpful in setting up my plan. I am very pleased with my service!

Heidi W.

Theresa was extremely helpful with all of our travel insurance needs, providing excellent customer service!

John Adams

Roberta Bailey

Traci Dumas

Rick Mahler

Deborah Ransome

Eric at customer service was amazing. He was kind, patient and generally worked to solve all issues as I have recently retired and have always had benefits. Eric gave the best policy for me at my time of life. I can not rave enough about this young man. Good job Eric.Deborah Ransome

Kristina Prasad

Mani Tm

It was great experience talking to Christine. She answered all my questions in detail and took care my needs very well. She gave me a good plan suitable to my needs. I appreciate it.

Tall Tree

I don't who are. Are you a Canadian co?

Deepak Mehta

vicki alm

Christine was incredibly helpful and very genuine .Answered all of my questions very willingly ( I had alot of them !) . The plan is very affordable.

Jenn Hrehoruk

maleishia wylie

David Wild

Theresa was very professional and helpful through the whole process

tara kiani tari

chen yc

Erin Lynch

Taylor Gang

Aubrey Lindo

Judy Vanhorne

Braxton Hawkes

krickette McCormick

Lisa Myers

Overall this was a good experience. The first person I spoke to didn't explain things in terms that I was understanding, especially about the banking. Make sure you always ask questions to clarify. The second person I talked to was a manager, and he gave me two different options, put me on hold twice, and sadly that left me feeling confused about what my decision should be. The third person I talked to the next day was excellent. I am very happy with the application process. I haven't used any of the insurance products as of yet so I can't give a review on those. Summary: Great products here. (And I researched many companies.)

Barry Hollywood

Eric was extremely helpful and very knowledgeable of the products available and what would be the best plan for me. He is excellent with customer service.

Ron Buis

Great service and fast at getting back to me about questions that I had. I am very pleased.

Wendell mccue

Scammers.. don't deal with this agency

Mario Pancino

Coco Abraham

Eric helped me to find the best health coverage for my needs.He clearly understood my situation, found and explained a very well fitting product to me and never in the process pressured me to sign. Also no attempt of up selling me onto a higher cost plan. Great experience overall!

Gerard Grady

Sean Kim

CHRIS MAGAFAS was really helpful and professional. He let me know the benefits clearly and that is exactly what I need. He was very efficiency, so I decided to buy this insurance from him.

Serena Lamb

Julia Goldberg

Eric Clementi Was great, quick, helpful and he was on time when I requested him to call me back at a specific time. Thank you !

Mary Skinner

Vicki Barrett

We had a fantastic experience with George! He is knowledgeable and friendly. We had a smooth and easy pp

Maria Van Straten

Roger Van Vlack

Neema V

trent glanz

Theresa was a delight to deal with , answered all my questions and more .

joshua croteau

Polina Tertyshnaya

Chris was great in explaining all the different options for me for health & dental, critical illness and disability insurance. He spent a lot of time with me through the application process and was very patient answering my questions.

Matt Norlock

Hazel Clark Jordan

I had the most patient and friendly and knowledgeable help in Christine when signing up for health insurance. I would recommend her service to anyone! Thank you Christine!Hazel

Dianne Warnick

It was quick, it was easy, the customer service woman was polite, knowledgeable and personable.I recommend it to all

Alan Edmonds

I was very satisfied with our service from George. He found us a policy that was right for us, and was sure that options were explained to us.

Deborah Raymond

I had a great experience getting my personal insurance through Alliance Income. Theresa Heuser was very helpful in providing me the health insurance I wanted and needed.

Nihilated

Alex was a huge help. Very informative as well as patient. 10/10

Barrett Bilcowski

Christine is professional. She led me to the solutions I was looking for. Thank you!

Shelley Gruntz

Hi just spoke to Alex who put my mind at ease what a great rep he took the time to go through what would work for me very pleased with the conversation and very excited about the package. Was so worried because I lost mine plan from work so after all that worry I feel so much stress freeThanks Alex

john mckinnon

Eric Clementi did an excellent job of explaining our options and handled the signup process efficiently.

Nancy MacKneson

Eric was very helpful in finding just the right coverage for us. The information he provided was clear and complete. He was also readily available to answer any questions.

Neil Liedeman

Tristain provided the information I needed to make a decision on a medical/dental plan. He also provided advice on the most competitive provider which was very helpful. Great quick and easy process to get enrolled and good follow up.

Deanne Jarvis

Excellent experience with Alliance!! I dealt with Manish, who was absolutely amazing! he was so helpful and knowledgeable and found the perfect insurance for our family. He answered every single question i had without any hesitation and was compassionate, caring and understanding. Definitely recommend him☺️

Amanda D'Souza

Working with Theresa has been a pleasure from beginning to end. In addition to having extensive industry knowledge, she was empathetic, approachable, transparent, and patient. She foresaw and addressed any misunderstandings I had and she communicated in a positive and clear manner. Theresa was always friendly and professional as she worked with me to come up with an innovative solution to my (not so standard) situation. I am grateful that I had Theresa's expertise to guide me through the process of choosing the right health insurance to meet my needs. It was also very evident that this company puts people above profit as they seemed to work as a team in order to ensure the best outcome for me, as a client.

Daphne Darlow

We just recently were in need of health and dental benefits. Gautam contacted us rapidly and sent us our options to choose from. He explained the plans well and answered any questions we had. Recommend using them.

L King

Amazing

Jane Field

Chris Wilson

Alice Sech

Chris at Insurdinary was a big help in my time of need. He took the time to understand my circumstance and found me the perfect coverage plan for my family and I. He saved me a lot of time from doing endless research and comparing all the plans out there. Highly recommend him!

ali avci

Chris Mitchell

Chinda Vilaisavanh

joan buchanan

Eric Clementi was very helpful and answered my questions.

Slime gang

Cathy Scollon

Very friendly, helpful and knowledgeable. I was going to decline the insurance, he talked me into it.

Ernesto Rivas

Subham singh

Sabrina Shaikh

Jaswinder Rathor

Crissy Clark

What a great experience. The agent was extremely knowledgeable, I know nothing about any kind of insurance. He took his time explaining everything to me to make sure I understood exactly what I needed. I feel extremely confident in recommending this company! I never felt like I was being rushed nor did I feel any pressure to purchase.

Jeffrey Giroux

Laurent Mpiana

Amazing Experience and Alexzander was a great help! His professionalism and product knowledge was the main reason I signed up as soon as I did!Thanks

Norene Crosier

Theresa was very helpful and informative.

Merideth Lew

I had the pleasure with speaking with Alexzander who answered all my questions fully. Alexzander was also very patient with me when I was having trouble understanding somethings we discussed, and helped me understand all my troubles. I am now fully satisfied with my health and dental insurance and feel very confident with my choices. Thank you so much for providing me such a smooth experience.

Andrea Mulder

Sancho-chilli

jestacio2001

Kapil Tyagi

GEORGE was really professional and prompt, willingness to answer all question with patience.

Shawan Greater

mysticpt

delano irwin

Alicia Samad

kat skot

Dealing with Chris was a great experience. He explained things thoroughly, he helped me pick out the plan that would be best for me and my needs. It was quick and easy. And no waiting period for when you can begin to use your benefits. I would definitely recommend.

Sandy Magnus

Katherine Boddington

I was contacted right away by Theresa. She went over all my options that best suited what I was looking for. Theresa found me the best price with even more then I hoped for. I am really happy with Theresa, the company and my plan. Best thing I have done for myself. Thank you Theresa.

Reg Kerr

Deb Send

CHRIS MAGAFAS from Aliiance Income Corp delivered an exceptional customer service. He was very thorough and explained to me the plan benefit in details. I was comfortable in deciding to go with the plan that's best for me.

Steve Ramcharitar

My experience dealing with Chris Magafas at Alliance Income was very helpful. Chris has the knowledge & answered all the questions. His patience & following up with me in a timely manner showed that he understood my needs & give me the best policy suited for me & knowing my beneficiary will be well taken care of. I will recommend Chris to all & anyone wanting a Term Life/Permanent Insurance.

Chelsea Sugrim

I spoke with Alex Charles and it was such a smooth experience! He kept it very clear and professional + extremely helpful with all of my inquiries about dental coverage; the service couldn’t have been better. Definitely recommending Alliance to others, thank you!

Barbie Arsenault

George Solomonv was thorough, transparent, and tactful. A well-versed broker who sees the sale through with no pressure. Thanks George!

shavonne holder

Eric was very helpful in explaining my options, and with talking me through the application process. The information about the different coverages available was very clear, easy to read and simple to understand. I'm looking forward to using my new insurance.

Dave Konowalchuk

Friendly to talk to.explained everything in depth..very knowledgable..would recomend...

Michelle LaFrance

Joana Maite

Hussain Al-Jibory

Chris was great! Very professional and easy to work with.

Liz Smith

Chris Magafas was very professional and knowledgeable and was very easy to work with for our new insurance.

Ryan Nein

Giovah Arafiles

Chris Magafas is my advisor and he is very helpful and so patient with me.and well recommended if you do need any type of insurance he willGuide you well and explain all the stuff you need and find you a good rate for all the insurance you need . He is very friendly also.

Anna Martens

Upon my phone conversation with Christine I was quite pleased.She explained everything well, she was friendly and ready to answer all my questions.

Steve Lesway

Next Reviews

Write a review

Google Rating

4.9

Insurdinary

4.9

Sarah Bouthillette

Christine was great! Very polite and so helpful in setting up my plan. I am very pleased with my service!

Heidi W.

Theresa was extremely helpful with all of our travel insurance needs, providing excellent customer service!

John Adams

Roberta Bailey

Traci Dumas

Rick Mahler

Deborah Ransome

Kristina Prasad

Mani Tm

It was great experience talking to Christine. She answered all my questions in detail and took care my needs very well. She gave me a good plan suitable to my needs. I appreciate it.

Tall Tree

I don't who are. Are you a Canadian co?

Deepak Mehta

vicki alm

Christine was incredibly helpful and very genuine .Answered all of my questions very willingly ( I had alot of them !) . The plan is very affordable.

Jenn Hrehoruk

maleishia wylie

David Wild

Theresa was very professional and helpful through the whole process

tara kiani tari

chen yc

Erin Lynch

Taylor Gang

Aubrey Lindo

Judy Vanhorne

Braxton Hawkes

krickette McCormick

Lisa Myers

Barry Hollywood

Eric was extremely helpful and very knowledgeable of the products available and what would be the best plan for me. He is excellent with customer service.

Ron Buis

Great service and fast at getting back to me about questions that I had. I am very pleased.

Wendell mccue

Scammers.. don't deal with this agency

Mario Pancino

Coco Abraham

Gerard Grady

Sean Kim

CHRIS MAGAFAS was really helpful and professional. He let me know the benefits clearly and that is exactly what I need. He was very efficiency, so I decided to buy this insurance from him.

Serena Lamb

Julia Goldberg

Eric Clementi Was great, quick, helpful and he was on time when I requested him to call me back at a specific time. Thank you !

Mary Skinner

Vicki Barrett

We had a fantastic experience with George! He is knowledgeable and friendly. We had a smooth and easy pp

Maria Van Straten

Roger Van Vlack

Neema V

trent glanz

Theresa was a delight to deal with , answered all my questions and more .

joshua croteau

Polina Tertyshnaya

Matt Norlock

Hazel Clark Jordan

I had the most patient and friendly and knowledgeable help in Christine when signing up for health insurance. I would recommend her service to anyone! Thank you Christine!Hazel

Dianne Warnick

It was quick, it was easy, the customer service woman was polite, knowledgeable and personable.I recommend it to all

Alan Edmonds

I was very satisfied with our service from George. He found us a policy that was right for us, and was sure that options were explained to us.

Deborah Raymond

I had a great experience getting my personal insurance through Alliance Income. Theresa Heuser was very helpful in providing me the health insurance I wanted and needed.

Nihilated

Alex was a huge help. Very informative as well as patient. 10/10

Barrett Bilcowski

Christine is professional. She led me to the solutions I was looking for. Thank you!

Shelley Gruntz

john mckinnon

Eric Clementi did an excellent job of explaining our options and handled the signup process efficiently.

Nancy MacKneson

Eric was very helpful in finding just the right coverage for us. The information he provided was clear and complete. He was also readily available to answer any questions.

Neil Liedeman

Deanne Jarvis

Amanda D'Souza

Daphne Darlow

L King

Amazing

Jane Field

Chris Wilson

Alice Sech

ali avci

Chris Mitchell

Chinda Vilaisavanh

joan buchanan

Eric Clementi was very helpful and answered my questions.

Slime gang

Cathy Scollon

Very friendly, helpful and knowledgeable. I was going to decline the insurance, he talked me into it.

Ernesto Rivas

Subham singh

Sabrina Shaikh

Jaswinder Rathor

Crissy Clark

Jeffrey Giroux

Laurent Mpiana

Amazing Experience and Alexzander was a great help! His professionalism and product knowledge was the main reason I signed up as soon as I did!Thanks

Norene Crosier

Theresa was very helpful and informative.

Merideth Lew

Andrea Mulder

Sancho-chilli

jestacio2001

Kapil Tyagi

GEORGE was really professional and prompt, willingness to answer all question with patience.

Shawan Greater

mysticpt

delano irwin

Alicia Samad

kat skot

Sandy Magnus

Katherine Boddington

Reg Kerr

Deb Send

Steve Ramcharitar

Chelsea Sugrim

Barbie Arsenault

George Solomonv was thorough, transparent, and tactful. A well-versed broker who sees the sale through with no pressure. Thanks George!

shavonne holder

Dave Konowalchuk

Friendly to talk to.explained everything in depth..very knowledgable..would recomend...

Michelle LaFrance

Joana Maite

Hussain Al-Jibory

Chris was great! Very professional and easy to work with.

Liz Smith

Chris Magafas was very professional and knowledgeable and was very easy to work with for our new insurance.

Ryan Nein

Giovah Arafiles

Anna Martens

Upon my phone conversation with Christine I was quite pleased.She explained everything well, she was friendly and ready to answer all my questions.

Steve Lesway

Next Reviews

Write a review

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Health & Dental

Compare Life Insurance

Home and Auto

Pet and Travel

Equitable Life of Canada

Welcome to Equitable Life Insurance

Popular Products

Term Life Insurance

Equimax Whole Life Insurance

Equation Generation IV UL Insurance

EquiLiving Critical Illness Insurance

Equitable Life of Canada Products

Downloadable Forms

Get A Quick, PersonalizedQuote Today

Get A Quick, Personalized
Quote Today