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The Edge Benefits


The EDGE Benefits:  Protecting Your Lifestyle

The EDGE is celebrating over 30 years in business, and is a proud member of The Co-operators Group Limited.

It is the Best Canada’s Lifestyle Protection Company

Their simplified approach to offering complex living benefit solutions to the Canadian consumer has been revolutionary in the insurance industry. They provide the self-employed and small business owner with insurance solutions specifically designed to meet their needs.

Located just north of Toronto in Newmarket, Ontario, they currently have 80 Employees, and over 45,000 policyholders. Approximately 14,000 licensed insurance advisors across Canada select the EDGE products when offering Living Benefit Solutions that meet their clients’ needs.

The EDGE paid out over $150 million in benefit claims in the last 10 years.

The EDGE Mission: To safeguard the lifestyles of our customers – Simply.

The EDGE Vision: To be the trusted brand leader of lifestyle protection plans by setting a standard of “WOW” in everything we do.

The EDGE Values: Do the right thing because it’s the right thing to do.

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